One of the key values behind an Enterprise Decision Management approach is that of managing decisions as a corporate asset. When customers interact with you they consider every decision you take to be a corporate one - that is, a deliberate one. Thus if your website, your call center or your agents make a poor decision, an inconsistent decision or an out of date decision, it reflects on your whole organization.

Business rules can come from experts, legacy code or from data mining while there are a wide range of analytic techniques that can be used to produce predictive models. The big idea here is that business owners, and analytic modelers, should be able to drive the changes they want into the operational systems that run the business without waiting for IT to code the change. This requires rule management and integration of rules and analytics.